• millennials
    A Queen's Reign,  Blog

    Much Ado About Millennials

    The word millennials is a word I rarely consider. Mostly because I consider a millennial someone who is 10 years younger than me. While I know that’s incorrect, and despite differences in what people consider where Generation X ends and millennial┬ábegins, it’s clear I’m on the cusp of both generations. Parts of the newest generation appeal to me – the desire to use technology whenever possible being chief principle – but largely this generation has many perceived negative attributes. People say they’re selfish, professionally unprepared, overly stimulated little brats. Okay, I’m paraphrasing, but I’m not wrong. Millennials and Marketing But today I began thinking about millennials and marketing while buying…